We have been looking at super brands and how they appeal to
their target audience to sell. We watched two programmes, the first showing
technology super brands and the other showing clothing super brands. By
watching these programs we learned three important terms, brand loyalty, brand recognition
and brand association.
I have now planned and thought about three different
companies that I can create; my chosen company will be the one i will create
packaging and promotional products for. My chosen company is an internet based
bottle production company called "FillUP" for this company I will
create a ladled bottle, business card, bottle packaging and a printed t-shirt.
During the reading week I will need to create a PowerPoint presentation in
order to present a pitch to my focus group, I will also have to create a questionnaire
in order to gain feedback which will help me appeal to my target audience.
