Label design

This is the steps taken when creating the design of my label, i started by adding the logo and a water brush background, I then added in a bubble design to show my company is progressing and going up. I also added a banner at the bottom showing what the company does and the website

t-shirt design

I have finished the creation of my t-shirt design; this is the final design that will be printed onto a white t-shirt. For this design I have used my company’s second logo as it suits a t-shirt design more. The colours used are very simple as I wanted to keep the design simple as it’s only a basic yet creative logo.

business card progression

Above are print screens of the progression made while creating my companies business card, I started off by simply adding in the company logo and also some coloured lines by using the pen tool. The lines are lowered in opacity so they are not over powering as there are many colours used. The next stage I added a grey section with the company website at the top, also some bullet points in different sizes to show progression and that the company is going up. In the final stage I lowered the opacity of the logo as I think this adds a more professional design to the business card. I also moved it to the left so it blends in more with the colours. I then added text next to the bullet points to show what my company produces and achieves.    

logo design

Above are the stages I went through when creating my logo, I used the programme adobe illustrator cs5 to add the text and the colour of the logo. I then used a tablet to draw in arrows on the letter "u" and a water droplet on the letter "f".  I then transferred the completed logo into adobe Photoshop cs5.

company pitch

I have now presented my pitch and explained what my company is and what it is set out to achieve using good subject terminology, I think it went well as everyone agreed with what I was saying and thought my company is an all-around good idea. I showed napkin sketches of logo designs to my focus group and also showed a design of bottle I want my own to be like due to gestalt theory. After presenting my pitch I got my questionnaires back filled out, I found that the results mostly matched my own opinions and I was happy with the feedback. By doing a pitch I gained confidence in myself to carry out what I am doing.

superbrands

We have been looking at super brands and how they appeal to their target audience to sell. We watched two programmes, the first showing technology super brands and the other showing clothing super brands. By watching these programs we learned three important terms, brand loyalty, brand recognition and brand association.

I have now planned and thought about three different companies that I can create; my chosen company will be the one i will create packaging and promotional products for. My chosen company is an internet based bottle production company called "FillUP" for this company I will create a ladled bottle, business card, bottle packaging and a printed t-shirt. During the reading week I will need to create a PowerPoint presentation in order to present a pitch to my focus group, I will also have to create a questionnaire in order to gain feedback which will help me appeal to my target audience.   

Carrying out printing techniques

After the completion of my info graphic, I’ve had the task to actually use printing techniques to create a print. I first took part in a task where my aim was to take pictures of objects and words that are embossed. For the next printed task I used crayons to colour in a sheet which was then engraved into by a sharp object to complete the print. For the next printing task I took a picture from the internet, applied a threshold to it and then printed it onto acetate. The black parts of the image were then cut out leaving only the outline. Finally all the space inside of the outline was coloured in using paint and pens, this gave the final print. The final printing technique involves printing a created design onto a t-shirt. By creating a design in Photoshop, my skills will increase and i will feel more confident on using the programme, once the image is created it will be printed out on magic touch. This will then be compressed onto a t-shirt giving the final print.

Printing techniques

Throughout this part of the unit I have gathered information and researched into types of printing techniques. By researching all of the hand, mechanical and digital techniques i have produced a word document showing all of techniques and explaining how and why they are used. After the completion of this, I used this researched gathered to produce an info graph in Photoshop. The info graph is good way of showing all of the techniques and giving a basic insight to them, along with images to help piece all of the information together. After completion of this task I have gained a good understanding of all different types of printing and how far they date back. I am also happy with how my info graph looks and the information it gives to its reader.

Research Techniques

Continuing work throughout unit 3, I have completed more work based on research. Starting with a research worksheet based on primary and secondary sources, qualitative and quantitative data. I gathered knowledge from this work and gained an understanding of what a primary and secondary source is, and also what qualitative and quantitative date is. After completing the work on this I finished off the questionnaire I earlier worked on by saying weather every individual part is a primary or secondary source. This work will help me throughout the assignment as I now have an understanding of it all and can refer back and involve this information in future work. I can also involve correct terminology while doing so. Next I carried out work in a group creating an info graphic. I studied and researched many info graphics on the internet to gain an understanding of what they are about and what they are used for. The info graphic our group created was all about audience research, and how the audience is studied in order to market products for them. I also looked at two other groups info graphics which were based on production and marketing. This work will help me in the future of the assignment as I now have an understanding of how to target my own products to a specific audience. Using knowledge i have gained on how to produce and market my products to a specific target audience I have great expectations for my work in the future of the assignment.

research techniques

On Friday the 13th 2012 I had been set a task in which I had to complete a question-air. The question-air included a variety of questions to be answered, to acquire the answers i could use several resources. For all of the answers i found i used books, asked questions, the internet and some I already knew. This activity was a great way to show that when it comes to researching there are a lot of ways to do it in collage, and getting the knowledge I need isn't too hard. It was a good interesting researching task and i look forward to even more research under unit 3.      

Initial proposal

For units 18, 3 and 4 I am to research, plan and produce three advertising products for my own company which I will create. Firstly I am to research and gain an understanding of the advertising industry in order to successfully produce three promotional products for the company I have created. I will produce my print based products by using Photoshop. I am also to show production management throughout, blogger is a good way to achieve this. I look forward to achieving a merit or distinction upon completion.